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Ana Roque Interiores is a Portuguese luxury furniture brand known for its handcrafted collections, premium materials, and highly bespoke personalisation service. Before the redesign, the company’s digital presence was outdated, inconsistent, and no longer aligned with the sophistication of its physical catalogues, exhibitions, and brand reputation.
The new platform was designed to elevate the brand’s online identity, modernise its structure, and showcase the full breadth of its collections and customisation options—while maintaining the elegance, exclusivity, and craftsmanship that define Ana Roque Interiors.
The previous website was built on an outdated WordPress platform with no SEO foundations, poor security around form submissions, and an inconsistent layout that did not reflect the brand’s luxury identity. The structure made exploration difficult, and clients—national and international—struggled to understand the full range of products, catalogues, and personalisation options.
We began with a full competitor analysis, studying leading luxury furniture brands such as Laskasas, Boca do Lobo, Roche Bobois, and Minotti. This allowed us to benchmark navigation, visual hierarchy, and storytelling techniques. From there, we redesigned the website architecture to guide users effortlessly from inspiration to product exploration to quote requests, maintaining a strong editorial and high-end visual tone.
The redesigned platform positions Ana Roque Interiors as a premium, modern, globally competitive luxury brand. The aesthetic combines minimal black-and-white foundations with refined gold accents—mirroring the company’s offline identity and elevating the perceived value of each piece.
We developed a modular structure that seamlessly integrates collections, product categories, personalisation materials, downloadable catalogues, and large-scale photograph-based layouts. For personalised pieces, customers can now select dimensions, materials, and finishes, then request a tailored quote—supporting both international sales and the company's high-touch consulting approach.
The new design also highlights one of the brand’s key differentiators: full customisation. We created dedicated sections for materials (woods, stones, lacquers, metals, fabrics) with clear visual organisation, enabling architects, interior designers, and consumers to explore possibilities with confidence.
The new website significantly elevated Ana Roque Interiors’ digital presence, aligning it with international luxury brands and reinforcing client trust. The structured product pages, improved catalogue presentation, and clear customisation flow increased qualified quote requests and boosted engagement with international clients.
This project highlighted how essential digital alignment is for high-end brands. Luxury audiences expect clarity, visual refinement, and effortless navigation—mirroring the premium nature of the product. By transforming the brand’s online storytelling, we helped position Ana Roque Interiors as a global player while keeping the emotional and artisanal essence of the brand intact.
